1. Our Marketing Plan
For
Sellers
2. Home
Selling Process
Our
Marketing Plan For Sellers:
Our marketing plan for sellers is founded in our goal to make your home sale as effortless as
possible and to achieve the highest possible sale price. In
today's shifting market, a broker must know the ins & outs of marketing and offer presentations to achieve the best price for their clients. We work
closely with you in making decisions on how to market your home. We focus on Internet advertising and promotion to other local agents through the MLS
system and our personal connections.
Some of our standard services
include assistance in pricing of your home, marketing
its best qualities, reviewing offers and negotiating with offerees for the best price and
terms. We help you pick the best offer on its strength, following through on all the closing details with the myriad necessary parties, tracking your closing and working on your behalf with the closing attorney and answering all your questions as we proceed. We stay in constant touch with you via phone and e-mail.
An absolute key to selling homes in today’s market is providing creative financing options for potential buyers. This is where we excel.
Many potential purchasers may love the houses they see, but cannot afford them. We have a full service mortgage lender, which allows us to immediately qualify all potential buyers who are interested in our homes. We advertise our ability of creative financing on our listings, so potential buyers know that if they like our homes they are very likely to obtain financing.
Since a majority of purchasers find their homes online our focus is Internet marketing. We have a strong web presence and conduct much of our business utilizing Internet. Please visit us at
alliedamericanrealestate.com and review our properties. We direct potential buyers to your home in a number of ways concentrating on heavy Internet marketing where we reach the largest audience. We market our properties on top
real estate websites such as realtor.com, riliving.com, mlsmessenger.com, local
newspaper web sites, as well as our own web site alliedamericanrealestate.com for which we buy high listing positions on
top search engines. We also focus our marketing to other local agents through MLS
and our personal contacts as co-brokering is the largest sales force.
Another important aspect of a successful selling process is planning. We will put a complete plan
together for you at no charge. We approach each transaction with dedication, and work in partnership with each client to ensure he or she is as prepared and competitive as can be in the current market. We respond expeditiously to e-mails and
phone calls. We have always been able to build a trusting relationship with our clients. Most often we find ourselves working with their friends and associates.
A survey in our market area showed that sellers want more options concerning real estate commissions.
As a company that listens to its customers’ needs we developed low commission programs for sellers who want to conduct showings of their properties. You receive the same services as in a full commission program described
above except for the realtor’s presence at showings. You save $ thousands in reduced commission.
Any program you
choose (low or full commission), we will be happy to prepare a market analysis for you, including current comparable sales. When is a convenient time for us to meet and see your home?
We look forward to strategizing a plan with you on the sale of your home.
We think you will be very happily surprised with its current value. So, contact
us and we'll get started!
Home
Selling Process
Plan and Prepare
Some 5 million existing homes are
sold each year, and while each transaction is different every owner wants the
same thing - the best possible deal with the least amount of hassle and
aggravation. Unfortunately, home selling has become a more complex business than
it used to be. New seller disclosure statements, longer and more mysterious form
agreements, and a range of environmental concerns have all emerged in the past
decade.
More importantly, the
home-selling process has changed. Buyer brokerage - where realtors represent
homebuyers - is now common nationwide, and good buyer-brokers want the best for
their clients. The result is that while almost 100,000 existing homes are sold
each week nationwide, the process is not as easy for sellers as it was five or
10 years ago. Surviving in today's real estate world requires experience and
training in such fields as real estate marketing, financing, negotiation and
closing - the very expertise available from local realtors.
Get a Realtor
National Association of Realtors
members must adhere to a strict Code of Ethics. By joining NAR, individuals have
access to a wide range of classes, seminars and certification opportunities.
Local realtor groups are active in community matters, and individual members are
routinely involved in PTAs and other neighborhood organizations. In essence,
local realtors are community experts. They track real estate trends, share
neighborhood concerns and participate in local matters. They're good neighbors
who are in the business of helping others buy and sell homes.
Set the Price
Every reasonable owner wants the
best possible price and terms for his or her home. Several factors, including
market conditions and interest rates, will determine how much you can get for
your home. The idea is to get the maximum price and the best terms during the
window of time when your home is being marketed. In other words, home selling is
part science, part marketing, part negotiation and part art. Unlike math where 2
+ 2 always equals 4, in real estate there is no certain conclusion. All
transactions are different, and because of this, you should do as much as
possible to prepare your home for sale and engage the realtor you feel is best
able to sell your home.
Market It
Each home is unique, the
marketplace is always in flux, interest rates constantly change and new buyers
search for homes each day. With such fluidity, it requires realtors to craft
marketing plans specifically for individual homes and market conditions. Selling
can entail a variety of marketing strategies. Once listed, the home will be
quickly entered into the local MLS (Multiple Listing Service) and placed on
riliving.com and realtor.com. Realtors routinely market by mail with new-listing
announcements and regular newsletters. Open houses, broker access to the home
via the use of a lock box and networking with both local and out-of-town brokers
are also common. Much of a broker's work will be quiet and unseen -- yet
important. The quiet telephone calls, the work with contacts, the follow-ups
with open-house visitors, conversations with ad respondents, the web postings
and other outreach efforts are all part of the process required to sell homes.
Sell It
The goal of every seller is to
have a line of buyers outside the front door, each clutching higher and higher
offers. And while this has been known to happen, in most markets there is some
balance between the number of buyers and sellers. A number of factors determine
whether a buyer's offer is acceptable. They include:
- Is the offer at or near the
asking price? Is the offer above the asking price?
- Has the buyer accepted the
asking price or something close? Has the buyer then buried thousands of
dollars in discounts and seller costs within tiny clauses and contract
additions?
- What is the alternative to the
buyer's offer? If a home has not attracted an offer in months, then sellers
need to determine if a better deal is possible -- recognizing that each
month costs are being incurred for mortgage payments, taxes and insurance.
- Does the owner have enough
time to wait for other offers?
- What if no other offers are
received?
- What if several offers are
received? Do you choose the high offer from the purchaser with questionable
finances who may not be able to close, or a somewhat lesser offer from a
buyer with preapproved financing?
In each case, owners -- with
assistance from realtors -- will need to carefully review offers, consider
marketplace options and then determine whether an offer is acceptable for the
sale to proceed.
Close
It might seem as though once a
sale agreement has been signed that the selling process is complete. Not only is
it not over yet, but some of the most complex aspects of a real estate
transaction now begin. A sale agreement sets not only a purchase price for the
home, but also a series of terms and conditions. For instance:
- Contracts routinely depend on
the ability of a buyer to obtain financing, which is why most sellers prefer
buyers with preapproval letters from lenders.
- A growing percentage of
transactions involve a home inspection, or a physical review of the home by
a trained and independent observer.
- Lenders will establish
numerous conditions before granting a loan. They will want a title exam,
title insurance to protect against title errors, termite inspections,
surveys and an appraisal to assure that the home has sufficient value to
secure the loan.
- The realtor typically arranges
required inspections and helps the owner prepare for closing.
In practice, it takes 30-45 days
to arrange financing, conduct inspections, obtain appraisals, and actually close.
Move
Even the smallest home contains a
lot of furniture, clothes, kitchen equipment, pictures and other items. For a
short move, it may be worthwhile to transport small goods by yourself, but
larger items will likely require a professional mover. It's ideally best to get
rid of excess furniture and other goods by having a sale before you move. This
will reduce the volume of goods to be moved and thus lower moving costs.
Unwanted furniture which cannot be sold can often be donated to charitable
groups, many of which will come to your home to pick up donations. All other
unwanted items should be taken to a landfill. You should provide the U.S. Postal
Service with a forwarding address, and utility companies should be advised when
to end service. Check with utility companies to see if there is deposit money
which should be returned. (riliving.com)
